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![]() 2009 Performance Racing Industry Show Report and pictures by US Correspondent Ed O'Connell ![]() Click on any picture for large version, and scroll down for additional photographs The PRI Show is held in the huge-beyond-imagination Orlando Convention Center. The first thing one sees upon entering any one of the hundreds of entrances is a large sign saying No cameras or video equipment allowed in the hall. As someone who has always felt that everything that moves and most stationary objects must be photographed to the best of our ability, this was a very disturbing message. Not because of what it prohibited, but because I had only brought my very obvious and large Nikon with protruding Speedlight and had left the stealth equipment at home. I knew I would have no trouble getting a few required photos before being tossed out into the Florida heat; after all, Eurodragster.com got me started on my life of crime with my run-in with the Swedish Police in 2008. Armed with a floor plan and observing the well marked aisle system, I easily found the well-designed Speedgroup booth and sat down with CEO Michael Gullqvist. "Speedgroup is here at the PRI Show for the first time to promote European drag racing, and make the US market more aware of the quality of European events, and hopefully to increase participation in the contingency programme among the many manufactures and suppliers attending the show", said Michael. "The first year running the FIA and UEM Championship series was very rewarding for us, with record crowds at each event, great weather, and excellent record breaking performances on the track. I was pleased to see how strong the Top Methanol Dragster class was this year and the interest that the two combinations generate, also the strength of the Pro Mod class, with thirty three different drivers competing and the most diversity in terms of the number of countries represented. The effort required to run the Championship was pretty much as I expected although the time consumed by 'soft' off track duties - arranging TV production, web site maintenance, arranging the awards gala etc - was a bit surprising.
"Speedgroup's efforts have been well-received by track owners and promoters since we help deliver great racing and attract large crowds of spectators. We will continue working to co-ordinate with track and safety crews as we feel that the racers appreciate knowing that the crews are familiar and consistent from race to race." I asked Michael about the surge of drag racing in the Middle East. "I have heard of efforts to arrange a 'True World Champion' Pro Mod event including US, European, and Middle Eastern entries, but nothing definite is in place at this time", he said. "The cost of bringing European entries to the Middle East would certainly be a factor." Next I spoke to Speedgroup Administrator Åsa Kinnemar who told me "The effort required to administer Speedgroup came as no surprise to me because I has been active in management roles on professional race teams for many years". Contingency Programme Co-ordinator Gittli Koller said "Working for Speedgroup administering the contingency programme is a logical extension of my many years involved with the management of a professional racing team." I often stopped by the Speedgroup booth to find the staff in discussion with show visitors. As you can see from the photos the booth was well-designed and very visually appealing with a large Stefan Boman photo of Mats Eriksson's Pro Mod, a graphic banner of the sponsors with their logos, and a video monitor showing the highlights of the 2009 Championship season.
At the booth of Eurodragster.com News sponsor RaceAmerica I met with Dennis Laczny and Ron Capp who showed me their new solid state LED Christmas Tree design and wireless T-Link timing equipment. "The availability of incandescent lights for drag trees will become an issue as within two years they will no longer be manufactured", said Ron. "The wireless timing set-up would be ideal for multi-purpose facilities where the drag strip is assembled and disassembled for each event."
"I have had discussions with Andy Robinson about the possibility of coming to Europe with the SFI Team rather than having items shipped back to our shop, but the difficulty would be that unlike a components which can be inspected and tagged our equipment, blower restraints for example, would need to be fitted with new straps which requires machinery back at the shop. We are continuing discussions on ways to streamline the process." As I arrived at Dennis Taylor's booth, Top Alcohol tuner and Eurodragster.com Blogger Will Hanna was just rushing off to a meeting. I asked about next season and he replied "I will defiantly be working with Fred Hanssen for the entire season in 2010". I had hoped to talk with Will again, but never ran into to him in the next two day which is an indication of just how vast this event is.
At the suggestion of B&H Automotive/LA Racing Parts Street Eliminator Champion Colin Lazenby suggestion I stopped by the booth of RPM magazine where after mentioning that I was a friend of Colin I was treated as visiting royalty. I am embarrassed to say that I was unaware of this publication but after reading the issues they gave me, including an issue with Colin's Chevy on the cover, I will definitely be a subscriber.
In summary it was a great event. There was an amazing variety of race-related products and services with many countries represented including a
strong Japanese and Middle East presence, unbelievable race simulators as elaborate as NASA flight simulators, and some pretty decent food.
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